"Knowledgeable through experience; with a rife history in music".
- Once Upon A Grime.
East London MC Jus Rival is considered a Grime scene veteran among his peers. With over 10 years of history, experience and an impressive body of work “Rivz” is best known for his versatile and gritty delivery.
Rival started his musical journey as a DJ, mixing in youth centres in and around London where he connected with other local artists and musicians.
One night mixing Footsie’s “Scar” instrumental inspired his transition from DJ to MC. This would lead to his first EP release in 2009, Laugh Now Hate Later. This generated a small buzz locally and garnered the MC enough confidence to release his first mixtape Return of the Rivz in 2010 via the popular platform Risky Roadz.
It was this project that gained Jus Rival attention from the Grime scene and would be the catalyst for his next projects. Over the next two years Jus Rival would release a series of EP’s titled Murder (2010) Rival vs Nytz (2011) Biscuits (2011) Lord Rivz (2011) Party Rings (2012) Rivz & Shine (2012)
His singles Lock Off The Rave (2011) produced by Maniac and Headshot Season (2012) produced by Preditah solidifies his spot in the industry earning him plays on BBC 1Xtra, Radio 1, Kiss 100 and Rinse FM. Rivz would then go on to work with 18 Allstars for the Lock Off The Rave Remix (2011) produced by Darq E Freaker.
In 2011, Jus Rival would be invited on the Wiley Elusive Tour with Ed Sheeran, Skepta, Jammer, Ghetts and more. It was this experience that sharpens his pen and shifts his focus towards creating more songs than freestyles. As a featured MC on Lord of the Mics 3, 2011 was a busy year for the Artist. Jus Rival would also feature on Eskimo Dance, SBTV, GRM Daily, RWD Mag and Complex UK.
His next singles Late Nights Early Mornings (2012) and I Remember (2013) would be his next releases. With the Late Nights Early Mornings remix featuring J2K, Mercston and Big Narstie having success on radio.
2013/4 were quieter than his previous years whilst he focussed on writing his first album Portrait of the Underclass and toured with Ghetts on his Rebel With a Cause tour. His highly anticipated album Portrait of the Underclass took the MC 2 years to complete and was released independently in 2015. This gets the attention of Josh Waters Rudge of the Skints. He then features on their album FM alongside Tippa Irie and Horseman and is invited on the UK leg of their European tour as well as Boomtown Festival.
2017 would mark the release of his 52 track BISC Series. A project which showcased the rappers work rate with a new song released weekly for a year. The entire project produced by CRT was a reflective journal of Rivz that documented his experiences and thoughts over the course of the recording process. It was added to Spotify’s Grime Shutdown playlist and also their Alternative Rap playlist. The project featured voice notes and skits from various well known peers in the scene as well as personal sentiments from close friends and family.
The momentum of the BISC Series would take Jus Rival to LA to record the mixtape Rivz Strikes Back 2. A trip that would inspire him to create more visual content. It’s during this time he makes Rivz Strikes Back - The Documentary and starts podcasting. On his return Jus Rival is invited to Rude Kid’s Christmas Set, All Points East Festival, Tim & Barry and Westside Radio.
2018 is another good year for Jus Rival. The release of Rivz Strikes Back 2 follow up mixtape finds success on BBC 1Xtra, Rinse FM and Kiss 100. With 3 video releases from the project premiered on GRM Daily.
Currently, Jus Rival is working on his next single release and completing his next album. While anticipating this album you can find Jus Rival on his Podcast Rivz ’N’ The Man Dem’ interviewing his peers and other familiar faces in the culture.